It seems to me that the real problem isn't even the system itself, it's the perception that one weapon is better than another. The upgrades don't have that vibe, as they all do very different things, just by their title. So I'm going to focus on the weapons.
Most games have you unlock better weapons as you go along. RPG's especially. That's not to say that that's the correct way to do it, but it's what's common, and what people expect. This is made ever more plausible when a new player jumps into a server and EVERYONE has a cooler weapon than their boring plasma gun. There's only 10 shots per reload, and reloading takes forever, and no one dies when they hit them. Whereas the other players (bots included) seem to have an unlimited amount of ammo, and they kill you with one or two shots! It really starts to make the other weapons a whole lot cooler looking, as well as a bit unfair.
That's EXACTLY how how I felt when I started playing. So, how do we quickly show new players that they aren't unlocking a better weapon, but unlocking a new set of tactics? When they have no skill (which this game is 90% based on), how can they see the tactical possibilities of using the plasma launcher when they just want other things to DIE!?
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